Tag Archives: advertising

Bask in the Sunlight

Waiting on the Sun

Little darling, it’s been a long cold lonely winter
Little darling, it feels like years since it’s been here
Here comes the sun, here comes the sun

and I say it’s all right

Little darling, the smiles returning to the faces
Little darling, it seems like years since it’s been here
Here comes the sun, here comes the sun

and I say it’s all right

Sun, sun, sun, here it comes…

George Harrison, The Beatles

Today the sun shines brightly upon the two inches of snow that blanketed the yard yesterday. It hasn’t been a full week since I was complaining about the mud that seemed to surround us in the soggy gray of winter. Last night we watched the thermometer drop from 11 to 7 to 5, then zero degrees, but today, the shining sun makes 32 degrees feel almost… warm.

Despite the cold, I grabbed Daisy’s leash and outdoors we went, braving winter’s bitter bite just to be out in the sunshine. It seems so long since we’ve had a bright and sunny day, I could not help but to life my face to the sun, letting the winter wind chap my skin as I basked in the light.

Leaving what could have been a career as a newspaper reporter and breaking off on our own felt very much like stepping out of the gray of winter into the sunlight. Although news is typically printed in black and white, the truth is, the world of news reporting is a million shades of gray. Political powers, anonymous sources, advertising income, community opinion, the “truth” you read in black and white is anything but black and white.

Dark truths may be lightened by the style, humor or sympathies of the writer; the bright truths can be shaded by smear campaigns, misunderstandings, propaganda and hidden agendas. It can’t be helped, reporters are human after all and it is difficult, when surrounded by such a world of grays, to maintain a focus on the sunlight, much less bask in it.

Frank and I are quite proud, when we get the chance, to point out that Two-Lane Livin’ Magazine is “not the news.” We not writing to expose, report, or keep our readers up-to-date on the developments of the world. We’re working to educate and entertain, and that’s a world of broad-spectrum color, where light shines brightly on a regular basis. In fact, the more news we read, the more important our mission becomes.

With a copy of Two-Lane Livin’, readers step out of the gray, and into the sun. Join us in the sunlight. Pick up your print copy today, or visit us online at www.twolanelivin.com/issues.

To help us spread the sunshine, consider supporting our mission with your advertising dollars. Details are available online at: www.twolanelivin.com/advertise/

Highlights: October 2009

It all started on a Monday evening, when my left eye began to feel tired while reading in bed. Typically a minor result of an allergy or a speck of dust in the eye, I washed my face and hands, put a cool compress on the eye for a bit, and went to bed.

On Tuesday morning, my eye was swollen shut. I began my homeopathic detox process. By that evening, no more swelling, but half my face was in a rash.

Wednesday morning, the left half of my face was rashed and puffy, but during the day, nothing seemed to worsen. I felt it had reached its worse and would begin to subside.

Thursday morning, both eyes were swollen shut, my entire face and neck were covered in a rash, and we were off to the Emergency Room where I got a prescription of steroids.

This, one day before I was committed to leave for Bridge Day, where I was helping set up and attend a booth for our local development corp.

By Friday morning, most of the swelling was gone, and the rash no longer itched. But, I was puffy, and my face was red and chapped, badly.

Friday evening, I was in Fayetteville, after loading the truck in the cold, and was standing outside on a mountain porch, covered with wet leaves, myself shivering in the drizzle with others, outside “A Taste of Bridge Day” eating some of the best BBQ shrimp I’ve ever had.

We were up at 4 am on Saturday to make the 5:30 am security check, and the long vendor’s “parade” to our bridge locations. That alone took 40 minutes, and five minutes after we set up our canopy, the drizzling rain began again. Temperature? Mid-thirties. Great weather for chapped skin faces….

At 3 on the dot, the festival ended, and we shot across the median to race to the hotel room’s heat and for a short nap before dinner and the second night of our weekend rental (one night was not an option).

Sunday morning, I packed the truck, we drove home, unpacked my friend in Grantsville then I unpacked myself and home, and came in to a kitchen strung with empty and full chicken noodle soup cans and bowls and sauce pots, and a sick husband on the couch.

Who told me there was going to be a deep freeze that evening. So, in the midst of unpacking, laundry, kitchen duty, nurse maiding AND repacking my bags, I also went to the garden and ripped up 22 pepper plants that still bore not-quite-ripe fruit.

Dump them out on a sheet on the spare bed, and geez I feel hot, but get packed and get going, I’m due in Marietta to spend two days with my cousin, in from California, whom I have not seen in eight years and haven’t spend any real time with in…. 30 years?

By the time I arrived at my Mother’s (who, as scheduling glitches would have it is at the beach), my fever peaked. My cousin was out to lunch, so I hopped in the shower to sweat it out and sterilize myself. We spent the evening in, ordered pizza, and went to bed early, with plans for a trip to Morgantown to do some relocation research for her.

That night, I had cold sweats under the electric blanket, and felt like someone beat me with a ball bat. I was up to urinate every 30 minutes.

Monday morning, I felt better. I wasn’t dead, I had control of my digestive system, a slight cough, and my fever had broken in the night. Off to Morgantown, where we visited the Visitor’s Center, WVU Human Resources, hospitals and had lunch at the fish market and deli, where I had the best shrimp bisque I’ve had in twenty years. I also tasted a sweet potato soup I think I can copy.

Back then to Marietta, for a nap, then a late dinner at Outback with other cousins, whom I haven’t spend a full meal with in… um…. well, years. I had more soup (excellent french onion) and more shrimp, which in Vienna, are not as good as the shrimp I had at Outback last month in Morgantown.

Good company, good meal followed by a good night’s sleep. the next morning I bid my cousin good bye, and returned home to discover – husband still on the couch where I left him, more chicken noodle cans, bowls and sauce pots all over the kitchen, peppers still on the bed, and four days worth of messages, mail e-mail and work waiting.

No freaking out allowed. Wash the bed linens, wash germy clothing from trip, wash dishes, clean kitchen. String any ripe chilis to dry. Fill hot tub with epsom salts for hubby and I to share, catch up with the mail in bed before falling asleep.

And that brings us to….. today.

Husband, feeling better, went to work. Me, still plumb-tuckered, slept in. Then, I turn to face the future — a deadline two days away, a full schedule of tasks and appearances at GSC’s upcoming homecoming, a husband heading off to Morgantown for an audio workshop.

I think, except for dusting, running the sweeper and making hot pepper jelly, I’m almost caught up.

I think.

What are the numbers? We’ll be happy to tell you.

Ask any magazine or newspaper publisher how many copies they print AND how many copies are left over on average, and watch the tap dancing begin.

Some won’t even tell you how many copies they print.

That alone amazes me. When you purchase print ads in a publication, you are paying for so many copies. Two-Lane Livin’, for example, prints 15,000 copies. When you purchase ads from us, you are buying 15,000 copies of a certain size ad. If you buy a business card size ad, you are paying .002 cents per ad. That’s about the average for all of our ads.

But how many copies does The Trader’s Guide print? How many copies does WV Living print? Those numbers should, in my humble opinion, be included on their rate sheets – but they’re not. How does a person know exactly what they are buying?

(Just so you know, The Trader’s Guide prints 8,000 copies. I don’t know how many WV Living prints.)

Now, I’m not knocking those two publications. I actually drool over the beauty and full color of WV Living. It’s beautiful and very well done. I have yet to miss a copy. But I just can’t grasp not telling clients exactly what they are buying…

If your print publisher does tell you how many they print – then ask them how many copies, on average, they have left over. It makes a difference you know, in the value of your ads.

I’ve met publishers who don’t even know those numbers.

But I haven’t met a single one who knows the numbers and shares those numbers with their clients.

Let’s say, for example, you purchase a business card ad from The Trader’s Guide for $19. That’s also .002 per ad. But, if they only sell 6,000 of 8,000 copies, only 6,000 copies of your ad were seen. Then you are paying .003 per ad.

Sure, in the long run, it only totals about fifteen cents a year in a weekly publication, but that’s not really the point.

The point is, the clients really have no idea what they’re paying for.

When I see Trader’s Guides in the recycling bin at the recycling center I think, “well, there’s several hundred ads no one ever saw.”

It’s money wasted. Paper wasted. Ink, wasted.

At least they recycle.

Of course, some people buy ads for the image and prestige, not the actual numbers. (That’s why a business card ad, $40 in Two-Lane Livin’, will cost you $145 in Country Roads Journal. In WV Living, a similar size ad costs at least $350. Those full color glossy pages ARE really nice.) The audiences are different. One might reach your target market while another won’t. There are many different reasons to buy ads in different publications, and Two-Lane Livin’ is not the outlet for every business.

But, I’m the kind of person who wants to know what I’m buying, and I want to get my money’s worth.

If you are the same, then let me tell you:

We print 15,000 copies of  Two-Lane Livin’ every month, and we circulate them in over 500 distribution locations in 16 counties.

How many end up in the trash, recycling bin, or locked away in storage?

None.