WHAT IS THAT THING ANYWAY?
I think several of our older readers will be wondering that as they read the upcoming issue of Two-Lane Livin’ Magazine. But there’s no doubt that QR Codes will become more and more prominent in print publications.
A Quick Response Code (aka QR code) is a mobile phone readable barcode. Think, “print based hypertext link” – simply encode a URL into the QR Code and then point a mobile phone (or other camera-enabled mobile) at it. If the device has had QR Code decoding software installed on it, it will go straight to that URL.
But it doesn’t stop there – a QR Code can also contain a phone number, an SMS message, e-mail address, paypal checkout or simple text message, and the scanning device responds by opening the correct application to handle the encoded data appropriately.
Two-Lane Livin’ now offers QR Code services to our advertising clients. We hope readers with capable mobile devices enjoy them.
To learn more about using QR Codes in your print marketing and advertising, call 304-354-9132.
These feature articles on your business let you share your story in your way! Only one business feature is included in a single issue, filling an entire full-color page.
Here’s how it works:
* Our experienced journalist and photographer will visit and interview to create a positive, thoughtful profile of your business. You can talk about your business, your professional background, your company history, your competitive advantage, whatever matters most to you.
* Photos included with the story can include your portrait, your product, your business front. Although only two or three of the photos taken will appear in print, we will provide you with a CD of all photos taken, so you can use them in your own marketing and advertising efforts in the future.
* Once the story has been professionally written and edited, you will have the opportunity to review the draft, and make any changes you like. You will also be able to select the headline that best presents your business message.
* Your finished business feature will then be included in our print edition, our web site, and our digital edition for that month. Your business profile will be presented in 16,000 print copies, reaching over 40,000 Central West Virginia readers.
With the January issue already available to Central WV readers, Two-Lane Livin’ Magazine has jumped into 2011 with both feet running! Will this be the year you join our other satisfied clients who have been reaping the benefits of our dedicated audience?
Clients like Sharon Ours, of A Domestic Friend, who said advertising in Two-Lane Livin’ is “the best response I have received in any of my past print advertising experiences since I started.” West Virginia author Mack Samples, a columnist and advertising client told us he “sold thirteen books in a single month.” Tamara Cicogna, owner of Controled Excentrics told us, “I don’t have any problem paying your invoices. I know we’re getting our money’s worth.”
Each month, Two-Lane Livin’ Magazine reaches an average of 45,000 readers in Central West Virginia. In fact, in 2010 Two-Lane Livin’ surpassed Graffiti Magazine to become the largest independent publication in West Virginia. With more than 500 distribution locations in 16 central counties in the state, Two-Lane Livin’ saturates the Central WV region like no other publication.
We have come to believe that in Central West Virginia, Two-Lane Livin’ Magazine has become the most affordable and most effective avenue for making and maintaining contact with current potential customers for local and online businesses. And with the launch of the New Year, we have made it even more affordable to create a full campaign in our magazine by offering greater discounts to businesses and clients who choose six or twelve month contracts.
Will 2011 be the year your business benefits from an advertising campaign in Two-Lane Livin’ Magazine? We’re here to help you build your business. From $5 a month classified ads to full page, full color display ads, we have options for your business and your budget. Have a look at our 2011 rate sheet, and then consider what a regular audience of 45,000 monthly readers can do for your advertising!
Although the New Year has just begun, we are already working on the February issue. In fact, the deadline for the next issue is January 17. Wouldn’t you like to spend the upcoming year reaping the benefits of effective advertising? If so, the time to get started is now.
Please consider Two-Lane Livin’ Magazine, “Central West Virginia’s Favorite Paper” for your future advertising. We feel confident you’ll be glad you did.
Waiting on the Sun
Little darling, it’s been a long cold lonely winter
Little darling, it feels like years since it’s been here
Here comes the sun, here comes the sun
and I say it’s all right
Little darling, the smiles returning to the faces
Little darling, it seems like years since it’s been here
Here comes the sun, here comes the sun
and I say it’s all right
Sun, sun, sun, here it comes…
George Harrison, The Beatles
Today the sun shines brightly upon the two inches of snow that blanketed the yard yesterday. It hasn’t been a full week since I was complaining about the mud that seemed to surround us in the soggy gray of winter. Last night we watched the thermometer drop from 11 to 7 to 5, then zero degrees, but today, the shining sun makes 32 degrees feel almost… warm.
Despite the cold, I grabbed Daisy’s leash and outdoors we went, braving winter’s bitter bite just to be out in the sunshine. It seems so long since we’ve had a bright and sunny day, I could not help but to life my face to the sun, letting the winter wind chap my skin as I basked in the light.
Leaving what could have been a career as a newspaper reporter and breaking off on our own felt very much like stepping out of the gray of winter into the sunlight. Although news is typically printed in black and white, the truth is, the world of news reporting is a million shades of gray. Political powers, anonymous sources, advertising income, community opinion, the “truth” you read in black and white is anything but black and white.
Dark truths may be lightened by the style, humor or sympathies of the writer; the bright truths can be shaded by smear campaigns, misunderstandings, propaganda and hidden agendas. It can’t be helped, reporters are human after all and it is difficult, when surrounded by such a world of grays, to maintain a focus on the sunlight, much less bask in it.
Frank and I are quite proud, when we get the chance, to point out that Two-Lane Livin’ Magazine is “not the news.” We not writing to expose, report, or keep our readers up-to-date on the developments of the world. We’re working to educate and entertain, and that’s a world of broad-spectrum color, where light shines brightly on a regular basis. In fact, the more news we read, the more important our mission becomes.
With a copy of Two-Lane Livin’, readers step out of the gray, and into the sun. Join us in the sunlight. Pick up your print copy today, or visit us online at www.twolanelivin.com/issues.
To help us spread the sunshine, consider supporting our mission with your advertising dollars. Details are available online at: www.twolanelivin.com/advertise/