WHAT IS THAT THING ANYWAY?
I think several of our older readers will be wondering that as they read the upcoming issue of Two-Lane Livin’ Magazine. But there’s no doubt that QR Codes will become more and more prominent in print publications.
A Quick Response Code (aka QR code) is a mobile phone readable barcode. Think, “print based hypertext link” – simply encode a URL into the QR Code and then point a mobile phone (or other camera-enabled mobile) at it. If the device has had QR Code decoding software installed on it, it will go straight to that URL.
But it doesn’t stop there – a QR Code can also contain a phone number, an SMS message, e-mail address, paypal checkout or simple text message, and the scanning device responds by opening the correct application to handle the encoded data appropriately.
Two-Lane Livin’ now offers QR Code services to our advertising clients. We hope readers with capable mobile devices enjoy them.
To learn more about using QR Codes in your print marketing and advertising, call 304-354-9132.