Folks at our distribution locations often ask us for more copies. Our typical response to that is, “we don’t have any more.”
When you publish a free magazine, you can only print as many copies as your solid advertising base will allow. We began at 10,000 copies per month, quickly increasing to 12,000 copies a month, then 15,000, and for the last year or so, 16,000 copies per month.
Now, that alone makes us the largest independent publication in the state.
But even then, we rarely have leftover copies to spread around. Less than 2% of any issue is left behind in the first 30 days and within 60 days, because of our recirculation policy, we have zero left.
We have over 500 locations in 16 counties, and we work the numbers monthly to make sure as many copies as possible are picked up. Most locations, by the time we return with the next issue, all the copies are gone.
But when travel season kicks in, we start having problems:
“I get my copy every month at ____, but this time by the time I got there, they were gone.”
“We ran out of copies a week earlier.”
“Several of our regulars didn’t get theirs. Do you have any left?”
What happens, during travel season, is that folks who are passing through pick up copies as well, leaving fewer copies available for our regulars.
So this year, for travel season (April-August), we’ll be printing 1,000 more copies per issue –to try to make sure all of our regular readers still get theirs, even if the tourists take some too.
We hope our advertisers appreciate the extra 1,000 copies of their ads (at no extra charge to them) and we hope we reach more people with Two-Lane Livin’ Magazine. But most of all, we hope our family of regular readers still get theirs.
To promote the digital edition of Two-Lane Livin’ Magazine, and to introduce QR Codes to our readers and advertisers, we are offering FREE one-year digital subscriptions of the magazine to anyone who scans our QR Code.
For a limited time, twolaneshoppin.com is offering clothing and other items featuring the Free Digital Subscription QR Code. The code never expires, so items that present the code will be offering free digital subscriptions for as long as the magazine exists!!
These are limited time t-shirts, key chains, hats, bags, dog shirts, sweat shirts, mousepads, cards, stickers that you can purchase that will offer a one-year digital subscription to Two-Lane Livin’ Magazine (currently a $12 value) no matter what price increases, additional digital features, incur for the digital edition in the future! Your QR Code shirt, hat or keychain will offer that free digital subscription until the item wears out!
Don’t want to wear or share the code but want a free digital subscription? Look for QR Codes around you. As others purchase these items, you will have greater opportunity to see one! Also, Frank and I will be wearing QR Code shirts on selected days of delivery week, and if you scan us with your camera-enabled mobile device you’ll get a free digital subscription for one year!
To purchase your Free Digital Subscription QR Code items to share free digital subscriptions for years to come, visit the link above.
What a great free eBook! 94 pages of crafts and ideas for items you already have and might usually toss in the trash!
Of course, my favorites are the crafts made from newspapers and magazines, but this book is stuffed FULL of ideas and projects using all kinds of items you have around the house!
One thing I love about Two-Lane Livin’ is that most of the information included has no expiration date! Simple living techniques work consistently — because of their foundation of simplicity. For example, look what treasures were tucked in our March 2008 issue:
Topics Covered include: Rules for Being Human, Say Goodbye to Poor Me, Follow That Footprint, The Cricket Thermometer, Supplemental Secret Ingredients, Carbon Monoxide – The Silent Killer, and more. FREE PDF available on our sister site.
SEND IN YOUR OFF-ROAD VIDEO TO WIN FREE MONSTER JAM TICKETS!
Video of your off-road play and work-time could win you free tickets to the Advance Auto Parts Monster Jam, February 4-5 at the Charleston Civic Center! Two-Lane Livin’ Magazine announces their Monster Jam Video Contest now open! Send in your Two-Lane Livin’ themed off-road video, and you could win! First place will receive 4 tickets, to this awesome event, second place will receive 2 tickets.
That’s right, just get yourself and your friends off-road, and take some video. The only requirement is that somewhere, sometime, you include the phrase, “I Love Two-Lane Livin’.” Put it at the beginning, or end, or smack dab in the middle of your video — send it in, and you could win!
All entries must be received by January 20, 2011. So read the following rules and get recording – Two-Lane Livin’ style!
Contest Rules and Disclaimers
1. Video entries must include a vehicle, in operation, off of main roads. At some point, all videos should include the phrase, “I Love Two-Lane Livin’.” Entries should be at least 60 seconds long, but no longer than 5 minutes.
2. All prizes will be mailed to the address included with the submission on January 24. Entries must be entered no later than January 20, sent as an e-mail attachment to email@example.com. Name and mailing address must also be included to be selected as a winner. First prize will be sent 4 event tickets, second prize will receive 2 tickets. Tickets valued at $22 each.
3. Winners must be 18 years old or older, parents or legal guardian must claim prize(s), even though prizes can or may be used by a minor.
4. Winners will be selected by staff of Stumptown Publishing, LLC and approved by Feld Entertainment.
5. No animal or person should be harmed in the making of such videos. Stumptown Publishing, LLC will not be held responsible for accidents to persons, animals or property that may happen in the making of such videos.
6. No foul language accepted. Videos must be family friendly.
7. Every one that participates in contests are automatically giving their consent to be played back on Two-Lane Livin’ related online outlets and/ or the use of their name to be announced as the winner of the contest.
8. Video submissions must be the original creation of the person submitting the entry.
9. Stumptown Publishing LLC does not assume any reliability for prizes damaged or lost after mailed.
10. No prize substitution will be made and prize(s) are not transferable.
11. All winners agree that neither Stumptown Publishing LLC, nor any other participating sponsor will be liable for any injury that may occur in connection with winners acceptance of any contest prize(s).
12. Stumptown Publishing, LLC is not responsible for events canceled by a venue or promoter and will not replace prize(s) unless provided by the venue or promoter.
13. Stumptown Publishing, LLC and all participating sponsors reserve the right to use the winner’s name, voice and likeness and the fact that he/she has won a prize(s) in publicizing this and any contest.
14. All contests are open to all residents of West Virginia, except for full or part-time employees of Stumptown Publishing, LLC, any of their affiliated corporations, or any of their advertising agencies, immediate family members of such employees, or any of their assigns or licensees.
15. Contest is not open to owners, officers, employees, consultants or advertising/marketing agencies for any local or regional publication in the Central West Virginia market area.
16. All taxes, insurance and other miscellaneous expenses or fees are the sole responsibility of winners.
17. If prize that contestant wins is an event and such event is canceled due to an Act of God, Stumptown Publishing LLC reserves the right and contestant understands that may include forfeiture of event, if such event cannot be rescheduled. Contestant will still receive any and all other prizes associated with event.
18. Stumptown Publishing, LLC reserves the right to amend or change the rules at any time.
19. Stumptown Publishing, LLC may exclude any contestant from being a winner and claiming a prize(s), if that contestant has broken any of the rules listed in this document.
20. All decisions made by Stumptown Publishing, LLC are final.