The Two-Lane Livin’ web site has been updated with select features and highlights from the September issue.
If you would like digital access to contents of the ENTIRE print edition, Visit our new download section.
If you read Two-Lane Livin’ Magazine online, I suppose I have some “splainin’” to do.
See, I’m messing with our web site.
I should have uploaded the August issue today, but I have, so far, only done a small part.
But there are reasons, some which you may or may not immediately realize.
1. Reason One for Messing with the Two-Lane Livin’ Website:
Our web site, truly, was outdated the day it launched. (And some of you web gurus out there thought I didn’t know that.)
See, for five years before launching Two-Lane Livin’, I worked solely in the world of print. While I was doing that, by web design knowledge kept getting older and older. And when time came to lauch the Two-Lane Livin’ web site, I didn’t have the knowledge I needed.
But it’s been two years, and I think I’m ready to leap. Time for an RSS feed, tag clouds, discussion and comments – you name it. We’re launching that next month, but I’m getting the “archives” ready during this month’s update.
2. Reason number two for messing with the web site: Time
Right now, updating the web site is time consuming. I use an outdated program where many things that should be automatic – aren’t. I have to do many things manually. And typically, the updates end up happening on Saturday. No fun for me.
With the September issue, I will begin updating the Two-Lane Livin’ Online edition, almost daily. Instead of adding ALL the columns by the first of the month, you be getting one or two every couple of days. If you want all at once access to the magazine, you’ll either need a print copy, or you’ll need access to our PDFs – a new addition that’s coming with the new web design.
But also, right now, because I have been uploading all the currently online columns at once, I’ve been keeping some features of the print edition off line. Starting in September, online readers will get more, including our coloring pages, the reader’s page, the Kid’s page.
You will be getting more, just not all at once.
Reason Number Three for Messing with the web site: It’s our Birthday, and we’re starting Volume 3.
The September 2009 issue is actually Volume 3, Issue 1. It is the first of our third year.
Year One was the “get it started” year. Year Two was our “get it established” year. Year Three is – well, this is the year we plan to step it up a little.
For one, our Publishing House, Stumptown Publishing, has opened a Custom Publishing Division. Often, we run into someone who needs business cards, menus, programs, booklets, newsletters designed and printed. And, in our business, we know several printers and designers, and have some of those capabilities ourselves. We’re simply filling a need in our region.
In addition, we’re preparing to increase the number of copies per issue. Fifteen thousand just isn’t enough. (I don’t know how The Trader’s Guide covers a similar region with only 8,000 copies per issue. Of course, theirs isn’t free.)
See, since our very first issue, we’ve been averaging a 95% readership level. That means, for every issue, at the end of the month, less than 500 copies were left over from 15,000. We pay very close attention to our readership and distribution numbers, and we’ve been working towards a 100% readership level goal.
Well, the June and July issues did it. ZERO copies left over.
It’s not surprising. We fine tuned our distribution numbers to coincide with area festivals and fairs, and began recirculating any left over issues to new readers we meet along delivery runs. Each month, we find four or five folks who haven’t seen Two-Lane Livin’ yet (usually travelers) and give them a copy.
(Hmmm. That COULD be related to why our subscriptions jumped up by 40 in the last 60 days too.)
We’ve also fine tuned our assessment of our market and our region, and we’re ready to bring some great clients on board to build trust and comfort with their brand by presenting it in our now trusted magazine.
As a matter of fact, we’re currently running a few surveys to help us make some of these adjustments.
The first is the Readership Survey, which helps us learn a little more about you, our online audience. The second is the Central WV Consumer Survey, which, really only applies to folks living in our state. I’d appreciate it if you would take them both if that applies to you, each survey should take no more than five minutes to complete.
So, there ARE good reasons why the August issue isn’t coming out all at once – even though the reasons may not be immediately obvious.
New online features, new publishing department, new web site.
It’s the beginning of our third year…
and three’s a charm.
This Month’s Featured Articles Include:
From The Passenger Seat – New, for this spring issue, weâ€™ve created a page for our readers. “From the Passenger Seat” premiers on page 23, and will include comments, letters, essays and photos sent in — by you. …
A Mushroom Named Bob – For whatever reason, the Mushroom Gods just don’t think we need to have a mess of fresh Molly Moochers, no matter how hard we try. We did have one close call this season, though….
Victory Gardens Back in Vogue – I gather from reading the national news media that victory gardens are in vogue this summer. A victory garden is a World War II (1941-45) term…
Split Dogs and Skunk Funerals – Tall tales, usually called lies in West Virginia, are part of our storytelling heritage…
The Edible Cattail - The cattail is one of the most important and common wild foods, with a variety of uses at different times of the year. Whatever you call it, a stand of cattails is as close as you’ll get to finding a wild supermarket.
Working Your Compost Heap - Within a few days of building the heap, on a cool morning you may see vapor or steam rising from it. That’s the moment you shout, “Aha! It’s working!”
Do I Need X-Rays? – The notion that everyone needs an x-ray may be a good business plan, but in my opinion x-rays are not necessary in every case.
Pickens Maple Syrup Festival -Â Pickens is, by anyone’s account, a very small town. But each year, the Maple Syrup Festival draws people from around West Virginia and neighboring states. This year’s festival was the 25th celebration of the making of maple syrup in this former logging town. …
How Long Do We Wait? – Have we become so complacent that we’ve handed over our personal responsibility for our own health and well-being?
Always At Home – There are many people in history who have changed childrenâ€™s lives for the better: from heroes to teachers, writers to mentors and politicians to parents.
Finding Time -Â often wonder why some people seem to have at their disposal, all of the time in the world…
Things New and Old - Sam, The Jihadist
Waste Not, Want Not – The Price of a Tomato
Mom’s Recipe of The Month – Mom’s Easy Corn Bake
THE MARCH ISSUE COVER CONTEST WINNER
Â is Joshua Stough of Millstone with “Spring Blossom.â€
See more of his work HERE.
A Minute Saved is A Project Completed – These days,Â stores even have “penny catchers” on their counters, where folks can leave their pennies if they donâ€™t want them, and others who donâ€™t have a penny can take one if they need one…
Duct Tape Therapy – After living here a couple of years, I’ve come to realize this: to survive in the country, you have to have common sense, a good attitude, physical ability, the right tools – and most importantly, a whole bunch of duct tape….
Time To Cut Firewood – I don’t know about you, but I like to have all of my firewood for next winter in the shed by April 1…
Auction Fever – Spring really begins the last Saturday in March for Jackson County. That’s the date for the annual Ravenswood FFA Farm Equipment Auction at the Jackson County Fairgrounds in Cottageville, WV…..
Grave Creek Mound Archaeological Complex -Â The best known of the early mound-builders are the Adena people of the central Ohio valley (800 BC to 100AD)…
Write On The Radio - Eddie Stubbs can rattle off facts and history (without notes) as good as anyone alive.
Ode to Compost - Compost – a luxury every gardener can afford, a necessity passionate gardeners won’t grow without…
New Endeavors – We travel the same roads, hunt and fish the same spots and camp in the same areas year after year, because of the comfort factor…
Spinal Disk Issues – There are three basic types of disk problems…
In Search of Phthalate-Free – Americans’ bodies are virtual stewpots of industrial chemicals…
Always At Home – Is it possible to love your child too much? Absolutely not!
Waste Not, Want Not – Household Uses for Salt
Scratches, Dents & Dings - Apples to Apples
Mom’s Recipe of The Month – Kathy’s Bean Dip
See all this month’s updated columns online at www.twolanelivin.com.
Visit http://www.twolanelivin.com to see the contents of this month’s issue, featuring:
What Love Is — And Isn’t – Flower shops and card counters enjoy a nice boost all in the name of love. But have you ever wondered what love isâ€¦.exactly?…
Oh, Those Seed Catalogs – They arrive with the holidays, bearing covers as bright as the most garish Christmas wrapping paper. The seed catalogs incite as much anticipation as any holiday gift….
The Therapy of a Snow Day – There are folks who love living in the mountains because of the four distinct seasons, including the wet, muddy winters….
Dear Mr. President – Undoubtedly the quality of care in our country is unsurpassed in certain areas such as infectious disease control, emergency treatment and many forms of surgery. So why are we so inept at dealing with chronic, degenerative ailments? Please consider my humble opinion….
Searching for Signs of Spring - February taunts green-thumbed folks, granting an occasional glimpse of spring delights ahead, with a few hours or maybe even a whole day of blue sky, tolerable temperatures and that fantastic, mushroomy, earthy smell of the soil slowly coming alive again.
Making the Most of What You’ve Got – Read this issue with a pen in your hand. Circle or underline points you want to remember or find easily later on….
Featured Artists of 2008 - I am so admiring of the wonderful arts and crafts I’ve had the pleasure of seeing over the past year at festivals and fairs throughout the state….
What Holiday Is It? December was the month of Valentines, right? Because, as I’m sure you saw, early November in the mall was already Christmas
American Kestrel – The American kestrel is the smallest North American falcon.
Preparation – Now is the time to prepare for upcoming spring activities. Things will go a lot smoother if you have done your preseason work.
What’s Your body Product’s Hazard Rating? – The hazard rating of a product can be higher than for its individual ingredients – it adds up the hazards of all ingredients, and is scaled higher if the product has penetration enhancers or other ingredients that increase skin absorption.
The What To Expect Series – This book was a Godsend. Not only did it answer a lot of my questions, it helped me know what was normal, what needed attention, not to worry about the changes in me and the baby….
1979 - 1979 was a good year for many folks; allow me to introduce you to three different incidents or stories happening in 1979, exactly 30 years ago.
Starbucks Is Not Enough - How Starbucks Saved My Life is the true story of Michael Gates Gill.
Hobbies – I have a hobby that doesnâ€™t cost a lot of money, is fun, and I do it all year round. It is called “feeding the birds.”
Dear Ronda Sue – A Confused Friend & Concerned Children
Mom’s Recipe of The Month – Mom’s Baby Pizzas