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Two-Lane Livin’ magazine

The Cover of the First Issue - September 2007

Two-Lane Livin’ – Bright Star, Beat-up Car

In the beginning it felt like a newborn child that needed protected, nourished, defended, promoted. And like any child, it grew in its own way, expanding and developing in beyond our plans and expectations, demanding more and more of our time and attention.

Launching an independent magazine–or any small business for that matter–is much like birthing a child. Your life becomes that child which often demands your constant attention. It surprises you with needs and situations you did not expect or plan for, keeps you up at night often.

This child does not really care about your business plan, or your dreams for its future. She becomes what she will, of her own fruition, becomes a living, breathing character influenced by those who support her, befriend her, embrace her, nourish her.

And like any child, you hope that your creation will grow healthy and strong, will flourish and shine brightly. You hope that she will become a mature, responsible, functioning adult that at some point, will not demand so much of your time.

Time.

Ten years can fly by in an instant, but you feel every second of it in your bones, see the life sucked from you in every dry wrinkle and sag. A decade gives you perspective, and time to learn and mature.

With Two-Lane Livin’ Magazine, ten years means hauling heavy loads home from Parkersburg more than 120 times in all seasons of weather. Ten years means delivering magazines over ten Thanksgiving breaks, ten Christmas breaks, ten wedding anniversary weekends. For Frank and I, ten years of Two-Lane Livin’ has been a decade of scheduling our lives around this child’s rigid monthly deadline–me a week every month tied to the desk, him a week every month on the road.

We have loved Two-Lane Livin’ like a child. I birthed her from nine months of planning and from the very first issue she had a life of her own. (All copies were gone in three days.) From the beginning she was more than we had ever hoped for, and quite often more than we could handle. In ten years, we have never been able to solicit enough advertising revenue to produce enough copies to meet reader demand.

Our popular girl wanted to go farther than we ever imagined, into twice the number of counties we originally planned, twice the mileage on delivery vehicles, twice the time delivering. Strangers and friends volunteered to help get the monthly issue circulated into their own areas.  Writers from across the state began offering to write for us. We never planned to offer subscriptions, but in response to demand, reached 18 states and two countries outside the U.S.

For ten years, Two-Lane Livin’ has been a bright star shining from, in, and for central West Virginia. I believe that. I truly do.

Bright stars burn quickly.

I have come to believe that small businesses in West Virginia age in dog years–seven years of aging for every year of existence. The amount of energy, dedication, creativity, strategy, problem solving, and work required to get a small business up and running and to keep it running smoothly ages it prematurely.

(This month on my birthday, I hit the big Five-O. Perhaps it’s not the magazine that has aged, perhaps it’s just me.)

I thought retiring Two-Lane Livin’ would feel like killing my child. Instead, I find it’s more like giving up a beat-up but beloved car that has almost 300,000 miles and no longer holds third gear. She’s dented and has a slight oil leak; smells of newsprint, fast food, and hay. But boy we’ve had some fantastic adventures together.

Two-Lane Livin’ has been good to us, and has been a wonderful experience. But our time with her has come to an end. In dog years, she’s more than 70 years old.

Thanks for reading. Thanks for being with us during this Two-Lane experience, for being fellow witnesses to the life of our creation, our child, our dependable car…

Our shining star.

Two-Lane Livin’ Magazine
September 2007-December 2017

(P.S. We will be maintaining the twolanelivin.com web site, and will, over time, be making all issues of Two-Lane Livin’ available as flipbooks and featuring favorite articles we encounter in the process. To keep up with those developments, you can sign up for our email newsletter in the form at the right of this page.)

Stay on Task

After being down with  a cold for 2.5 days, I’m frustrated with the little amount of crafting, sewing, growing I’ve done. Of course, any energy I have has to be focused on getting the December issue complete and put to bed (deadline 2 days early due to the holiday.)

I do have one quilt half-quilted, another quilt top of pieces half cut out, and the material for a third quit washed and pressed for measuring.

But not much progress has been made the last three days. Needing to accomplish something while I lay miserable in bed, I started filling out and addressing my Christmas cards. I made it about half way through the list.

I also researched new themes and layouts for the TLL web site, and ordered the new theme today. It’s a “responsive” layout, which will automatically adjust  depending on the size screen the viewer is using. (Phone, tablet, laptop, desktop.) I was tempted to activate the theme today, but did not have faith in the process happening without a glitch or two, and I didn’t have the time to get sidetracked by glitches.

My goal is to have it up and running with the new “mobile friendly” design by Monday morning.

In the meantime, in spite of the cold, I am on schedule with the December issue (knock on wood) and should make the deadline without too much pressure. I’ve missed contact with a few crucial clients (think first day of deer season), but other than that, we should be right on track.

Those quilts keep calling my name, but Christmas creating will just have to wait.

Two-Lane Livin’ – We’re NOT the News

I do not enjoy telling people “no.” I take no pleasure in saying, “We don’t do that.” However, when people approach us to cover news and current events, I have no choice.

You see, we’re NOT a newspaper. There are no reporters, there is no staff.

When folks call to say, “you should send someone to cover ____,” we have no one to send.

Our columnists are volunteers, who have made a personal commitment to write on a specific topic — nature, nutrition, frugal living, homeschooling, etc. We do not give them assignments, we don’t tell them what to write, we simply give them the room to explore and explain their topic of choice according to their knowledge of the subject.

We’re more of a co-op than a staff, and we don’t do NEWS.

Now, all across the world, there are marketing and public relations gurus who tell businesses that newspapers and magazines are desperate for content. I understand why people call and want their story to be told in the region’s farthest-reaching, most popular magazine.

I don’t blame them for calling us, it’s just that — that’s not what we do.

Very often, I hear that we should.

But there are many other wonderful newspapers and magazines that already do that. Other publications with paid writers and numerous staff members and hefty budgets for travel. They have those things at hand, because that’s what they do.

Our mission isn’t to inform people of current news and developments. Our mission is to teach people to lead healthier, more self-reliant, enjoyable lives in Central West Virginia. In many ways, this is CONTRARY to local news. We try to maintain that line.

Two-Lane Livin’ Magazine — We’re NOT the news.

Learning to Go with the Flow

I tend to be a control freak. You see, I have a master plan for everything. Some folks who have trouble sleeping count sheep at night, I re-work my world.

Now I’m old and wise enough to know — while a plan is a good thing –many, many things are beyond our control.I am learning that discipline, flexibility and perseverance are often more important than a good plan.

I had the ultimate business plan for Two-Lane Livin’ Magazine. I spent nine months working on that thing. And while we are still moving along the main time line of the plan, many points and details have changed along the way.

For the magazine, I felt creating the plan was fairly black and white.

But I didn’t realize there was another plan — just as big — being created by our hearts, and not our heads.

It’s called The Garden.

At first, we gardened because we wanted healthy non-engineered food to eat. And then, we gardened more because of the money we saved on food throughout the winter because of our harvest.

But now, we garden because we no longer want to exist without that high-quality food and that savings.

Of course, this all developed in the background of our lives. We didn’t sit down and plan to have a garden as big as a soccer field. We didn’t plan to add an herb garden, or a hot bed, or a flock of chickens. This is where our desire for healthy, we-grew-it-ourselves, home made flavor foods has led us.

I was so busy enacting and processing the plan for our magazine, I didn’t realize that we actually needed a plan to deal with where our gardens have led us.

The computer and desk that is the hub of our magazine cannot compete with the lure of the gardens on a sunny day. Deadlines for printers and contracts seem less important than time lines for planting by the moon and the sun. Plant trays are examined and coddled with attention far surpassing the editing level.

This is a pleasant surprise. The workaholic has found something to draw her away from her work. Of course, that thing, the garden, is actually more work — but it is satisfying and sweaty, exhilarating and exhausting, and includes two things the desk and the computer cannot provide: exercise and time outdoors.

Time disconnected from “the job.” Time on a task that only requires my own approval, meeting my own standards.

Of course, Two-Lane Livin’ Magazine is a priority in our lives. But how liberating to discover it is not the only one.

Two Readers Who Truly Touch My Heart

Two-Lane Livin’ sponsors two monthly contests, the most well-recognized is The Cover Contest for which the readers submit their own photos to be featured on the magazine’s cover and win a Two-Lane Livin’ T-shirt. The other contest, the Find the Hidden Graphic Contest, challenges readers to find the hidden signpost graphic in the pages and send it in to be entered in a drawing for a Two-Lane Livin’ bumper sticker.

Neither of these are exotic prizes, I know. But most interesting are the entries we get.

Gina (not her real name) discovered Two-Lane Livin’ Magazine about a year-and-a-half ago. She has entered the Find the Graphic Contest every single month since. She has won… Twice. Her tiny clipped-out entry form is always accompanied by a hand-written letter with a copied poem of some sort, and some version of “I love Two-Lane Livin’ it’s the greatest!”

Now, about four months ago, Gina must have introduced Two-Lane Livin’ to her neighbor, Nicole (not her real name). That’s when we started receiving Find the Graphic entries from her with, “My neighbor introduced me to Two-Lane Livin’. I really like it,” letters included. Gina and Nicole live on the same road, their house numbers in their return addresses are less than five numbers apart.

Over the months, these two ladies have sent in their entries with notes and submissions for our Reader’s Page. Gina sends poems likely copied from the internet, and until this month, Nicole simply sent variations of, “I really like Two-Lane Livin’. I read it when I can.”

But this month, Nicole wrote an essay:

“When I was a Lettle Grial, this old man put me to sleep. He told this story about Running Bears and cats and his father Saw me playing whith the cats can Hurt you Bad. A Bad A Bear can hurt you too as Bad. then the man ask me what did I whant for Christmas and I Saide I what a puppie. Im not so good writeing this too Two-Lane Livin I Really Like it and I Love it I hope you Like this Lettle. I can’t write Like I whant to.”

What is especially interesting is that the essay has nine places where Nicole covered mistakes with white-out and made corrections. She, knowing she could not write well, put forth every effort she had to send something that was to her very best ability. This was not a quick note. Not an easy task for her. The white out shows that this was a project that she spent time on. Imagine the time alone in letting the white out dry.

She worked at it, and I appreciate her efforts.

Nicole, I know, will write us every month – just as her friend Gina does.  Gina’s writing is a little more legible but includes more scribbled out places, but Nicole dots her i’s with little circles, and troubles herself with white out, no scribbles. For as long as our magazine exists, for as long as they are able, both of these ladies will take the time and effort each month to find the graphic… cut it out… tape it to the form… write the accompanying letter, poem or essay… address the envelope (each came this month with decorative Christmas stickers added)… and place it all in the mail.

Nicole and Gina are reading. They are writing. They are Two-Lane Livin’ Magazine’s most responsive and dedicated fans.

I picture them, Gina bringing Nicole her copy, and the two of them sitting down together to search the pages for the hidden graphic. I see them passing the scissors to each other to cut out the graphic and the entry form. I see them sitting at the kitchen table, addressing their envelopes, choosing which Christmas sticker they want to use from a pile that’s been gathered from junk mail “gifts for you” over the years.

And then Gina drops them in the mailbox along the side of the road on her way home when they are finished.

It touches my heart. The picture in my mind may not be accurate. It matters not.

Our mail would not be the same without them.

The Country Exchange

When I left full-time employment status, one of the first things I did was join the local CEOS (Extension Homemaker’s) Club. When I was a reporter for the local paper I, of course, often covered the goings on of such clubs, but did not feel it appropriate for me to join any specific club or serve on any board.

But truly, my neighborhood CEOS made me feel like a club member anyway from day one. They know where I live, know my husband, his parents, our farm. They know what I drive, when we put up hay, when we go camping.

They are my community, and to them, though I hadn’t yet paid dues, I was already a member. So, when I was finally able, I joined.

Now, meeting once or twice a month with a collection of elderly women may not sound like a good time to many in  the younger generations.

You don’t know these ladies.

Food. Laughter. Community service. Friendship. Learning.

Now, doesn’t that sound like fun?

I’ve learned from these women. Not just about gardening, cooking, canning. I’ve learned about faith and duty and friendship, and the responsibilities that come with such things.

I have learned how to cook. How to save money. How to be charitable.

Because of this club, I know how many families are fed by the food pantry we donate to each month. (This month over 250 families were served.) I learned what makes great gifts for those in long term care. What needs victims of domestic violence have in the first 24 hours. I know who cares for our community cemeteries (our club), who cleans our roads (our club), who is in the hospital, getting married, feeling better.

I’ve learned about my community.

Of course, I’ve learned other things.

I’ve learned, for example, that it takes just as long to load 12 elderly women on a wagon to drive up a hillside than it does for said women to mow, rake and clean an entire cemetery.

I’ve learned that you do not meet without eating, and you do not eat without giving thanks.

I’ve learned that you often merely need to speak a need aloud, and the answer will come.

And I’ve learned about what I call, “The Country Exchange.”

The Country Exchange is based on the following principle:

“Well, if you’re going that way, take this to there.”

Let me give you a simple example.

A friend totalled her Rover. Once the smashed vehicle had been towed to a junk yard two counties away, she realized she left something in the vehicle. So she called the junk yard, they rescued the item, and were holding it for her.

Now, she doesn’t go that way very often, but another friend happens to work in the next town, and does here grocery shopping in the same town as the junk yard. So she goes two counties over from friend A, picks up the item, and returns to her own home county, still a county away from the owner.

In the meantime, friend B and I have been invited to friend C’s house for dinner. Friend B brings Friend A’s item to me, and I thus return home with the item in Friend A’s home county.

Now you can see where this is going. my next move was to take the item to town with me to where Friend A works, so that she could then take the item home.

But it’s not that simple, because today was CEOS Day. See not only did I have to remember Friend A’s item, I also had to bring a covered dish, extra copies of Two-Lane Livin’ for club members, pop tabs for Ronald McDonald House, trial size bath items for Domestic Abuse services, t-shirts for another friend’s son that came to me from a lady in Belpre, cucumbers to drop at the neighbor’s, mail to go out and my bank deposit. Plus, I left the farm with my father-in-law’s empty prescription bottles.

This is The Country Exchange.

If you think it gets crazy at the stock exchange, you should see six women trying to load the right things into the right vehicles to get to the right people after a CEOS meeting.

One person takes the donations for long term care. Another has the box that goes to the senior center. A third has the signed get well cards for members and friends in the hospital. I had the box headed to the newspaper office. Plus, of course, we had to fix a plate from our covered dish lunch for the one who couldn’t come because of work.

I go to town with a full box — I come home with a FULL BOX. This one found the special flour I was looking for. This one brought extra cupcakes for everyone to take home. This one brought her column to the meeting. I got rid of cucumbers, but came home with cantaloupe. Another had saved coupons for our dog treats to give me.

Following our meeting, I stood on a corner in town and watched our members head to their destinations, carrying our community services in boxes, plates and bags. So much taken care of by so few.

I went to the paper office, carrying the original item left in the crashed Rover. I walked out carrying a house fern left for me the day before — to be transported back to Friend B, and empty pickled sausage jars from a recycling center committee member who had left them there for me to pick up so I could make bigger batches of pickled eggs.

All these gifts delivered and received, and I never spent a dime.

THAT is The Country Exchange.

I Might Have Been to a Meetup Before… I’m Not Sure.

I live most of my life “out of the loop.”

We don’t watch television, we don’t often go out unless were delivering magazines or on a business call, and while I’m pretty much on top of local news (Central WV and some State), I check national news about once a week, and get the rest of my headlines from twitter. (I have yet to watch a single mainstream media broadcast about the death of ANY celebrity. I know all I need to know from facebook and twitter.)

In fact, I had never heard of a Meetup (not Meet_up) before until someone tweeted that there was going to be on in Charleston, and anyone who was reading was invited.

In the past, I’ve attended “business social hours.” So, I’m guessing that was a kind of Meetup.

And when I finally began organizing a get-together for all the columnists of Two-Lane Livin’, I realized I was actually planning a Meetup.

Many of our columnists have never met.

People bump into each other and make a connection with each other in millions of strange and seemingly uneventful ways. When Frank and I first began really planning Two-Lane Livin’ Magazine, we knew two, maybe three potential columnists that were “seasoned” writers. We knew two or three we knew had something to share and hoped would maybe like to write.

But once you have an idea, it seems that you almost stumble upon possibilities. One of our columnists, I bumped into at the Farmer’s Market. Another wrote me letters when I worked at The Calhoun Chronicle. Another lives just a few miles down the road, but we had never met before. One, I haven’t seen, in person, in years.

In fact, only a few of them know each other. We have columnists from nine different counties, and I can honestly say, they are a group of people that are always on the go. Storytellers, musicians, doctors, gardeners, farmer’s market vendors. Moms, club members, church members, mobile RV repair. All of our columnists have great talents and busy lives of their own.

They all receive my little e-mail newsletters and updates each month urging them to meet their deadlines and telling them what’s going on behind the scenes, and they all turn in their pieces by email each month. (Actually, one actually comes by snail mail, hand written.)

And truth be told, there are a few columnists that I have never met in person. Contact and communication has been by Internet alone.

I Promised Them A Party

With the September 2009 issue, Two-Lane Livin’ begins Volume 3 – our third year in print. Basically, this means that for two years, I’ve been promising my columnists a party. You don’t know how many times since we started that I have thought, “this columnist needs to meet that columnist.”

I originally thought I would invite them all to the farm…. But that would mean a lot of work – for Frank and I. Enough work that I was deterred from getting around to it.

And then, one day, I mentioned this promise to Chuck Itolfe, the owner of The Copper Kettle in Gassaway.

He immediately offered his restaurant, for the day, for our purpose.

And the party was on.

Let’s Make it a Meetup

So, the collection of Two-Lane Livin’ columnists has never before been assembled in one place. I’m not sure if we’ll have 100%, but ‘pert near all of them.

And in their RSVPing, the idea surfaced of meeting the readers. And then, of course, I thought about all the folks who are members of our facebook group, and those who follow my little updates about Two-Lane Life on Twitter, and…

Well, we’re just going to open up our Meetup to the Two-Lane Livin’ world.

You’re invited.

On August 14, at 6 p.m. Two-Lane Livin’ columnists will be waiting to meet you at The Copper Kettle in Gassaway. Many of them will be offering their books, CDs, crafts, plants — whatever their talent — as well.

We’ll be giving away signed issues of Two-Lane Livin’s September 2008 issue (that’s the first edition of the volume we will be ending in August) and we have plans to hold a raffle for something really special.

Meetup, Get Together, Gathering, Party – Whatever You Call It

It’s a family-friendly thing. The Copper Kettle has a kid’s corner, and both indoor and outdoor seating. They do not serve alcohol. Chuck has pork BBQ, baked chicken, steak and more on his menu, and especially for the Two-Lane Livin’ crew, that evening, will also be offering vegetarian lasagna.

There’s a juke box, and an antique piano you are welcome to play, but I don’t think it’s been tuned in ages. The entryway to the bathrooms looks like an outhouse, and the restaurant store front is covered in rough cut wood, softened by bountiful hanging flower baskets. We’ll be hanging out at the end of the main street (named Elk Street, and not Main Street) running through the town.

Stop on by if you can.

For Frank and I, it’s a historic moment.

Stop Tap Dancing and Toot

You know I realize, if you are trying to use Social Media as networking tools, then there’s a right way and a wrong way to blog, post, and update your status.

I know enough to know I’m really not going about it the right way. And frankly, I resent social media, because all these rules have given me a digital media writer’s block. I’m an article writer and you give me 140 characters for a tweet? Lord help me.

You know “writing for the web” might be a writing skill, but it isn’t good writing.
Social media, for marketing, is sly. It’s about “building relationships” in a “strategic manner” to encourage consumers to enter your “marketing funnel” and begin the “purchasing process.”

Frankly, I don’t have that kind of time, much less the time to learn the proper way to do all that. Besides, I’ve never been eloquent. I’m straight-forward to a fault, and all this social networking seems only to have led me to a level 15 farm on facebook, and more friends that I didn’t know I had — or even still know who they are.

So look, can I just stop all this tap dancing for a minute and toot my own horn? That’s what marketing really is, isn’t it? Tooting your own horn?

Two-Lane Livin’ Magazine was born from an idea that hit in the bathtub. I didn’t want to be a small-town newspaper reporter any more. I didn’t want to know what tricks and processes go on behind our Disney Worlds.  I wanted to forget trade secrets, political powers and influences, internal investigations. I wanted OUT.

And all around me, there were others who also wanted out, and there were those who had gotten out. I found, around me, a communal longing to leave the rat race of our lives.

A desire to simplify, budget, take control of our lives again during crazy times.

How to find, eat, grow healthy foods. How to improve our health without insurance or pharmaceuticals. How to make the most of every dollar, and make the most of what we have. How to improve our family relationships, raise our children well, get in tune with the world around us and a higher power, and laugh at the mishaps along the way.

Those who knew how to do these things became my mentors — and with the idea from the bubble bath — then columnists.

I started with seven.

But then, others just — appeared — in my life. A faith columnist, met at the farmer’s market. A lifestyle columnist, (back home from the big city where she worked as a newspaper feature editor) at a company pic nic. A master naturalist, at my alma mater.

We launched with ten.

10,000 copies of the first issue were distributed and gone from the racks — in three days.

The second issue ran at 12,000 copies — gone in a week.
And then other columnists began checking in. A disc jockey with a love for bluegrass. A nationally published outdoor writer, back home to WV  & looking for an outlet. An amateur photographer and travel writer. A West Virginia novelist wanting to revive his column from the WV Hillbilly (previously loved WV magazine, once printed in ramp ink, now defunct, but remembered fondly).

Sixteen months later, we print 15,000 copies (we never intended to print more than 10,000), deliver to 15 counties (what had planned on 12), at over 500 different locations (triple the estimated numbers).

Now I sit here, night after night on my “social media tools” reading of the dawn of a new era, the death of all things print related, that exclusive quality content is king, advertising is dead, and the end of newspapers is nigh.

And I am slightly embarassed of my little newsprint, tabloid sized, country magazine in (gasp!) print.

We’re outdated, have a faulty web site (which I designed and maintain but still think it has style), have limited social interaction capabilities on the web, a staff of two, and a conglomeration of volunteer columnists that range from published novelist to ‘no previous writing experience’. Two columns come in hand-written and have to be typeset.

We have a reader’s page, a kid’s activity page, puzzles, and three contests, including the reader-subitted photo featured on each month’s cover.
But, that IS Two-Lane Livin’. These are writers from here, who live here, who struggle here, just like everybody else. And that is why, Central West Virginia readers love “The Two-Lane Livin’ Paper.”

That, and the fact that it’s free.
Now, I don’t know how much you know about advertising. I don’t know how much interest you have in Central West Virginia. But I’m pretty sure I know that most marketing gurus out there think print advertising is passe’. Social media: blogging, tweeting, linking in — is the way to go.

It may very well be. Somewhere… Out there… I only know what I know here.
Two-Lane Livin’ is the publication from, and for, Central West Virginia. A world where cell phone coverage is spotty, high speed internet is for the geographically fortunate, radio is patchy unless you have satellite, and quality content had better be practical, useful or entertaining — in the real world, not the virtual world.

You see in Central West Virginia, there’s still a big line between ‘real life’ and ‘online life’. Here, we don’t have time for virtual gardens, we’ve got real ones in my back yard to tend.

So, I just want to say — straight up and forward:

* If you want to reach up to 34,000 hard-working, down home, practical folks in Central West Virginia every month; who still see print as an important (and in our case, loved and trusted) part of their lives,

* If you want your business message to appear along side of positive information that is minimally controversial, productive and educational, in a publication READERS take pride in,
* If you want to know that at least 95% of the print ads run will be seen by readers, without paying an arm and a leg, (15 counties, cheaper than in any 3 county papers combined)
* If you want to support a free publication available to ALL Central West Virginia social classes offering lessons on how to improve their economic, physical, social, educational, nutritional, familial and spiritual standards,

Then, HEY!You need a print ad campaign.

With us. With Two-Lane Livin’.

If quality content is king, our kingdom is Central West Virginia. We just happen to offer it in print best.
And if you want to combine print with a radio campaign covering the same region? We can help with that too. Even offer you discounts and package deals (i.e offer discounts to our readers, get a discount on your ads), and free ad design if you wish.

The next issue is our June issue – an ink and paper hot cake for locals and travelers through the region alike. The next four issues will just fly off the stands. I know.

See, I know we’re hot. I know, that Two-Lane Livin’ has the prime coverage, saturation, and connection in Central West Virginia. I know we’ve got the prime partnership with a new regional radio station.
And today, I just had to stop dancing around saying it, and just had to just toot the horn. If you want to promote in Central West Virginia, THESE ARE THE TOOLS.

I may break the blogging rules.  I may not retweet enough or tweet with enough consistency. I may wane off my positive presentation on a blue day, and am too overwhelmed to update my knowledge of web design and publishing. I hate my cell phone, and want you all to eat Rosemary to counteract the radiation doses you’re getting from your cell phones…

I know haven’t mastered social media as a marketing tool.
And if you live in the four-lane world out there, then you have never likely seen Two-Lane Livin’ in print, the very best presentation of who we are and what we do.

We are Two-Lane Livin’, Central West Virginia’s Guide to Life.

If you want to market in this region, this is the best way to get it done.

Okay. Horn tooted.

I apologize for the blatant self-promotion undisquised as an informational article designed to beguile you into my marketing funnel.

I apologize for any skepticism shown or cynicism reflected about the potential usefulness of social media.

I’d like to note that print ads are very effective at drawing actionable web traffic to a web site, so if you want to promote your social media outlets — blogs, twitter accounts — you might want to consider us too.

:o)